EFFECT OF GLOBALIZATION ON THE GROWTH OF AUTOMOBILE FIRMS IN NIGERIA
The study evaluated the effect of Globalization on the growth of Automobile firms in Nigeria. A Study of Innoson Motors, Emene, Enugu. Specifically, the Objectives of the study are to: examine the effect of global technology on the output and evaluate the effect of global culture on the expansion of automobile firm of Innoson motors Emene, Enugu state. The target population of this study consisted of senior and junior staff of the Innoson Motors, Emene, Enugu with a total population for the study three hundred and forty-three (343). Primary and secondary source of date was used. The data collected from the questionnaire were presented in a frequency tables, means scores and percentages were used in the analysis and Z - test statistic tool was used to test the hypotheses, determine the nature, and strength of the research variables. The findings indicated that Global technology had positive effect on the output of automobile firm of Innoson motors Emene, Enugu Z (95, n = 271) = 7.912 < 9.006 , p>.05. Global culture had positive effect on the expansion of automobile firm of Innoson motors Emene, Enugu Z (95, n = 271) = 5.300 < 6.940, p>.05. The study concluded that globalization had positive effect on the growth of automobile firms in Nigeria. Based on the findings of the study it was recommended among others that Organizations should employ talented and skilled individuals whom are capable of handling modern technological equipment as it will help enhance organizational scope.
