This study investigated social-consciousness, social-responsibility and sensation-seeking as predictors of alcohol craving among undergraduates of the University of Uyo, Nigeria. Participants were one hundred and thirty seven (137) undergraduates of University of Uyo, Akwa Ibom who were randomly selected among the population of undergraduates in the institution. Their ages ranged between 16 to 40 years with a mean age of 20.49 years (SD = 5.42). A cross sectional design was adopted for the study and result of a hierarchical multiple regression analysis showed that sensation-seeking significantly predicted alcohol craving (β = .29, p < .01). It was also revealed, however, that social-consciousness did not significantly predict alcohol craving. Similarly, social-responsibility did not significantly predict alcohol craving among undergraduates of University of Uyo. The three predictor variables also jointly significantly predicted alcohol craving among the undergraduates (β = .52, p < .01), contributing 33% to the explanation of the variance in alcohol craving among undergraduates collectively (total AR2 = .66). The implications of these findings were discussed, and suggestions for further studies were equally made.