Transiting from Social Media interaction to Character Formation: Implications for Behaviour Modification and Personality Development

Abstract

This study examined the transition from social media interaction to character formation and implications on behaviour modification and personality development among tertiary education students. The survey method was used with a sample of 309 studied. Among the objectives were to investigate the perceptions and experiences of Evangel University students regarding the impact of social media on their character formation as well as to ascertain the role of peer influence mediated through social media platforms in shaping the character formation process among the undergraduates. The result of hypothesis suggests that peer influence mediated through social media platforms plays significant role in shaping the character formation process among the students. The study concluded that social media usage patterns are intricately linked to various aspects of students' character development, including their personal values and behaviours; and that students recognize the influence of social media, exhibiting resilience and a belief in their ability to maintain positive traits. Peer influence mediated through social media therefore is a significant factor in character formation. The study recommended implementation of awareness initiatives to educate students about the dual impacts of social media on character development, emphasizing both positive and negative effects. Again, social media education should be integrated into existing character development curricula, equipping students with skills to navigate and manage their online presence responsibly.