IMPACT OF IGBO FILMS IN PROMOTING IGBO CULTURE IN THE NIGERIAN SOCIETY
Film is one of the channels of mass communication which has grown over the years. It started as cinema and later grew into home video which many Nigerians patronise today. Films has been used to promote socioeconomic development. It has also been used to promote culture. This study examined the roles of Igbo films in promoting Igbo culture. Three specific objectives and three corresponding research questions guided the study. The cultivation theory and cultural norms theories were used and discussions were made based on people’s views on how film has fared so far. The descriptive survey research design was adopted using the tool of questionnaire to gather data for the study. According to National Population Census projected population of 2016, Abakaliki metropolis urban has a population of 555,500. Using the Survey monkey online sample size calculator 384 sample size was arrived at. Instrument for data collection was structured questionnaire was used as the instrument for data collection. Data collected were analysed using mean, and Conclusions were drawn from the discussions, it was observed that the film had not done too well in promoting Igbo cultural heritage. The paper also indicated that Igbo culture is not often projected positively. Some recommendations were given among which is for the film sensors commission to scrutinise what the public watch and that film contents should reflect our culture.