Knowledge and Use of the Consumer Protection Act among Gen-Zers in Ebonyi State, Nigeria
This work investigated knowledge and application of the Consumer Protection Act among Gen-Zers in Ebonyi State, Nigeria. The methodology anchored on consumer empowerment theoretical frame, this survey research studied Gen-zers born within the year; 1995-2010. Using percentage distribution of the Nigerian national youth population index as reported by UN (2022), the population of Gen-Zers in Ebonyi state is 1,653,675. 322 respondents were sampled using accidental sampling. Close ended questionnaire were employed. Data presentation were done use frequency and weight mean value tables. Results from the survey, there is very low (2,309) knowledge and low application (2.487) of consumer protection act among. The respondents indicated that they have not been educated about the Act and they do not have full grasp of the provisions of the act and do not use it to litigate for their protection during business transactions. They indicate that some of their rights have be breached and most of them unmitigated. Issue of right to full and true information about goods and services, mechanisms to seek redress during infringement of consumers’ rights. In the low knowledge of consumer protection Act is tantamount to the low application of the Act for its primary purpose of protecting consumers in business operations. This negating issue with most Nigerian legislation has created sellers’ market that has enthroned a buyer beware principle which greatly mar the actualization of enthroning consumers to their rightful position. To this end, there is need for public enlightenment campaign of public legislations to help equip Nigerian for efficient business operation.