EVALUATING EFFECTIVENESS OF TELEVISION IN PROMOTING GOVERNMENT TRANSPARENCY IN NIGERIA
This study presents insights into Nigerian citizens' perceptions and engagement with television programs aimed at promoting government transparency initiatives. Through a comprehensive analysis of survey data, varying levels of awareness and viewership frequency concerning transparency-related content on television are revealed, indicating potential gaps in exposure and opportunities for improved promotion and engagement strategies. The data also illuminates diverse perspectives on the effectiveness of television programs in enhancing public understanding, fostering accountability, and building trust in government transparency issues. While some respondents acknowledge the influence of television in increasing awareness and accountability, others express skepticism or uncertainty regarding its impact. Furthermore, opinions on the depth, comprehensiveness, and biases in the portrayal of government transparency issues across television programs vary significantly among respondents. These findings underscore the intricate nature of television's influence on governance perception in Nigeria and underscore the need for further research and targeted interventions to enhance public awareness, engagement, and trust in government transparency initiatives through television media.