Exploring the Effect of Entrepreneurial Success and Social Status on Subjective Well-being among Traders in Owerri
The study investigates the influence of entrepreneurial success and social status on subjective well-being among traders in Owerri. Utilizing a cross-sectional survey design with 385 traders, selected purposively from markets in Owerri town, a two-way ANOVA analysis was carried out. The mean age of 24.36 and a Standard Deviation of 2.90 were recorded. Findings reveal significant impacts of both entrepreneurial success and social class on subjective well-being, challenging initial hypotheses. While entrepreneurial success positively influences psychological well-being, social class also emerges as a determinant of well-being among traders. The study concludes with implications for fostering a supportive market culture and addressing challenges such as negative social comparison and stress, thereby enhancing traders' overall well-being.